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Satnav Takes Navigation Solutions to Mass Market
By
ChannelTimes Staff
Mumbai, Jun 13, 2008
Satnav Technologies has decided to bring to the mass market a various navigation solutions relevant for everyday use. These solutions will cater to millions of consumers who can access Satnav products from mobiles, cars, and computers.
The company has also announced that Sequoia Capital (a venture capital firm) has invested US $7 million in the company. Satnav will use the funds to enhance its current product portfolio as well as boost the depth of its map content which is the backbone of all its products. And will help them continue to serve their customers, stakeholders and partners with the highest level of product quality.
Amit Prasad, founder and MD, Satnav said, "Our vision for the GPS space since 1999 has been to offer mass market affordable solutions that are also best in class. SatGuide is an extremely popular brand today and we believe that our new initiatives will now help us reach out to a much wider cross-section of people who would love to use GPS related applications for their day to day needs."
Mohit Bhatnagar, operating partner of Sequoia said, "Sequoia Capital is excited to partner with Satnav. We believe that Satnav has a wide variety of solutions that millions of consumers can access from their homes, offices, or while traveling on the roads through their mobile phones, computers and personal navigation devices."
Satnav will enhance location-based experiences to users on their mobile phones. In another variation of its offerings, subscribers will also be offered options that will help them keep a track of their children, and elderly by effective usage of GPS technologies available today.
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