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Simmtronics Forays into Netbook Market
By
Sandhya Malhotra
Delhi, Dec 02, 2008 1353 hrs IST
Simmtronics Semiconductors, a provider of memory modules, motherboards and graphics cards, has shifted its focus to netbooks. Now, the company's first netbook, which is based on Intel Atom mobile CPU, will be available in the Indian market starting from December 15, 2008.
Initially, the netbooks will be imported. However, the company plans to start its production at its Roorkee factory as the volume gets increased. The company will start the indigenous production of motherboard in January 2009.
Elaborating on the netbook plans in India, Vinit Shangle, National Sales Manager, Simmtronics Semiconductors, said, "We have kept our distribution and marketing plans at a low-profile owing to ongoing economic slowdown and increasing numbers of delayed payments and defaulter cases. At present, we do not wish to invest in branding and marketing promotions. Nevertheless, whenever market corrects, we will launch full-fledged range of netbooks in partnership with Intel. We expect to sell 400 units of netbooks by end of December, and we will introduce our notebooks, power conditioning solution and cooling fans etc., as well very soon."
Simmtronics will not be putting any additional distribution layer and continue to sell the product through its 800 peripheral selling, direct billing partners (DBPs). The company will be appointing 400 new DBPs in next three months to further consolidate its position in the market. Interestingly, the company has started the DBPs model last January after replacing regional distribution layer. Also, it will be expanding its footprint across India by setting up sales and service support offices in 20 more cities, including several B &C class cities.
Presently, Simmtronics netbook is available in one model and comes in three colors - black, red & white. Priced at Rs. 21,999, the netbook comes with one-year warranty.
"The rationale behind our entry in netbook is to get prepared for growing bandwidth and Wi-Max opportunities in India. Market is flooded with netbooks and notebook giants (HP, Dell, HCL and Lenovo); hence, counting on numbers will be difficult. Early positive acceptability, however, will decide the future course of action," added Shangle.
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cool & Intresting Seeing one more Company in this Field .. gives more options to end users to chose from . |
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- Amit,
Raghav info sol, jaipur
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first we see the netbook how the performance of netbook what is the config in this netbook (1gb,80gbhdd, dvd writer,wifi,is there)how is about the warranty(means immediate or on site or 3 to 4 days it will take) |
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- dinesh choudhry,
newoxfordcomput, banaglore
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