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Solidworks Upbeat About its India Business Model
By
Shantheri Mallaya
Bangalore, Sep 30, 2005
Solidworks Corporation, the mainstream 3D design software company, is optimistic about its business model in India and will continue to sell exclusively through its channel partners.
"In terms of coverage, we have about 18 value-added resellers (VARs) in India who add value in the real sense of the word approach the target market with the concept of 3D technology and then showcase the Solidworks portfolio. In all likelihood, the VAR profile will not increase to more than 25 in the coming year," said Ved Narayan, vice president, Asia Pacific Operations, Solidworks Corporation.
The company unveiled its latest design validation software, COSMOS 2006, at the recently-concluded Solidworks World India 2005 conference and exposition in Bangalore.
According to John McEleney, CEO, Solidworks Corporation, 3D technology has a long way to go in India. The market here being at a very nascent stage, Solidworks has only about 3,000 users. He stressed that the Solidworks Business Model was quite clear - "the company would sell exclusively through channel partners".
"Solidworks is lending strength to the development of 3D technology in India through a multifold agenda, which translates into educating people on 3D, developing CAD centers in about 125 locations across India, partnering with educational institutions, initiating 3D skills programs, and helping global customers to find Indian partners," McEleney said.
P. M. Ravikumar, channel sales manager-India, added, "If we have to reach the SMB market, the company will have to go regional. However, we do not require an elaborate distribution profile, which in a concept like 3D will be counter-productive more than anything else."
The company has reportedly signed an memorandum of understanding with the Department of Technical Education, Maharashtra.
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