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Sun Announces New OEM Business Unit
By
ChannelTimes Staff
International Desk, Feb 15, 2006
Sun Microsystems, Inc. announced it is creating a new business unit to serve the needs of original equipment manufacturers (OEMs). The unit's goal is to better support Sun's OEM customers by establishing dedicated sales, support and services for Sun's current products as well as delivering new, tailored solutions to them.
The business covers all of Sun's key hardware and software technologies, including the Solaris 10 operating system (OS), the new Sun Fire x64 servers, the Sun T1000 and T2000 servers with CoolThreads technology, and ATCA (advanced telecommunications computing architecture) products.
"As volume economics take hold, the days of proprietary hardware and software are coming to an end - yielding cost savings and efficiencies for customers that can dispense with one-off solutions, and revenue opportunities for Sun's open standard products," said Jonathan Schwartz, president and chief operating officer at Sun Microsystems. "Our open-sourced offerings, including the Solaris Enterprise System, and our industry standard Sun Fire systems and storage offerings are the ideal platforms on which a diversity of OEM partners - from defense systems to networking equipment - can now build their products. Our aim is to be the preferred partner for the open source and open standard platforms the market clearly demands."
Sun also announced it is appointing a new senior vice president, Joe Heel, who will oversee and manage the OEM business unit. Heel will report directly to Schwartz.
"We are building this new business unit around the customers that it serves, not the products it creates," said Heel. "Customers can expect us to do three things. First, we will manage our OEM activities as a business with an accountable leader, organization and budget. Second, we will dedicate sales, service and support resources specifically to OEMs. Third, we will deliver tailored solutions to OEMs that add value beyond our existing products to OEMs' offerings."
Sun will initially be targeting network equipment providers, along with computer platform vendors healthcare and imaging OEMs. To deliver on Sun's strategy, the OEM business includes dedicated OEM product support and is supported by a global service capability and a dedicated global sales team. The organization also includes the OEM Platform Group, dedicated to delivering complete, integrated computing stacks (including hardware, operating systems, middleware, and systems management) - initially targeted at telecommunications infrastructure - and provide lifecycle support for them.
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I want to become a OEM and reseller
for you ATCA blades and CPCI blades. |
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- Jeff Hookailo,
Emtech LLC, Carmel Valley
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good. need to be more channel focussed... |
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- Kamal Vahi,
Compton Compute, New Delhi
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