|
|
|
|
|
Supertron Set to Ink 2 More National Disty Pacts
By
Archana Venkatraman
Mumbai, Jan 2, 2007
After its national distribution tieup with Seagate Technology, Kolkata based Supertron Electronics is all set for major collaboration at the national level with two new vendors by the end of this quarter.
Vishnu Bhandari, director, Supertron Electronics, told ChannelTimes, "It is too early to reveal the details, however, I assure that the vendors have a different portfolio and we will not partner for competing products." Though he declined to name the vendors, Bhandari said the deal with one vendor will be inked by February 2007 while the other one is expected by the end of the quarter.
The new additions are being considered a significant leap for the distributor who had already scripted national distribution partnership with Seagate, Acer, Transcend and Biostar.
Bhandari added, "We would tap more partners in Chandigarh, Raipur and Dehradun and strengthen our forte as a national player providing the vendors with efficient results."
Maintaining that charting out a national roadmap is a big challenge, he said that the company has been able to make a mark with its distribution tieup with hard disk vendor Seagate. "Supertron is now looking forward to expand its basket offer and not overlap the products as it aims to make business lucrative for the channel," he said.
As part of its expansion initiatives, the distributor has already set up an office in China for sourcing its 'Supercomp products' and has opened service stations in key IT hubs Bangalore, Delhi, Ahmedabad and Kolkata to handle service-related issues across all regions.
Bhandari said, "We have about 20 branches across India that stock and sell products, a master service center in Kolkata and regional service support system. Our ERPs are in place too for national distribution, so the vendors need not worry about the credit aspect as we fix the credit limit for partners on their performance."
Stating that Supertron is already scouting for new partners for its new vendors, Bhandari said, "We have separate product managers for every vendor-product and even Supercomp products. Now our intent is to tap more partners and strengthen our forte as a national player."
Currently, the company is looking for partners in B&C category cities as they are the "potential market", Bhandari said, adding Raipur, Chandigarh and Dehradun would be new focus areas and by March 2007 channel setup would be ready in these places.
According to Bhandari, Supertron has registered a growth rate of 43 percent, taking the turnover figure to about Rs 230 crore.
|
 |
As always supertron is looking to grow with innovative products . I truly wishing all the best. |
|
|
- Shashi Pandey,
Priya Limited, Lucknow
|
|
|
|
|
I think supertron need to have clear policies w.r,t distribution like Redington, Ingram if they have to grow big. They should not behave like a retailer of Nehru place , lamington road etc. Supertron has to sit back and reconsider their policies. They are doing business like a small time retailer. Selling 5 -5 pcs to each and every counter disturbing the whole channel. Vibhor ji, Pls sit and think. |
|
|
- Ur true adviser,
Anonymous, XYZ
|
|
|
|
 |
|
Hi , thanks for your feedback we have been going in synch with the industry trend of maintaining proper balance between broad base and volume transaction and can ensure that the same will be maintained in future also
|
|
| |
|
- Vibhor,
Supertron Elect, New Delhi
|
|
|
|
|
|
good steps towards bright future. |
|
|
- vivek kr,
caltron info tr, new delhi
|
|
|
|
|
no me no me |
|
|
- Anonymous,
Anonymous, Kolkatta
|
|
|
|
|
Can Any one Guess the 2 vendors |
|
|
- Anonymous,
Cos, Jalgaon
|
|
|
|
Disclaimer |
ITNation
(India) Pvt. Limited and its sites:
www.channeltimes.com, www.techtree.com
and www.cxotoday.com provide
Comments and discussion boards as a professional medium
for the various businesses of the IT industry to discuss
business problems. Gossip, personal attacks and unsubstantiated
charges are prohibited. Messages posted on this Web site
as discussion threads or Comments (Content) are solely the
opinions of their creators and do not necessarily reflect
the opinions of ITNation (India) Pvt. Limited or its sites
www.channeltimes.com, www.techtree.com
and www.cxotoday.com.
All individuals who post material to this web site are solely
responsible for all Content that they upload, post or otherwise
transmit via the Web Site. |
| ITNation
cannot vouch for the authenticity of the user or company
names or e-mail addresses associated with posted messages.
Under no circumstances will ITNation
India Pvt.Ltd. or ChannelTimes
be liable in any way for any Content, including, but not
limited to, for any errors or omissions in any Content,
or for any loss or damage of any kind incurred as a result
of the use of any Content posted or otherwise transmitted
via the Bulletin Boards. |
| ITNation
reserves the exclusive right to edit or remove messages
containing inappropriate language or other material that
could be construed as libelous, potentially libelous, or
otherwise offensive or inappropriate. Discussion forums,
bulletin boards and chat facilities are provided by ITNation
solely for the convenience of those who make use of the
service. ITNation does not endorse the products and services
or other offerings mentioned in messages. |
|
|
|
|
|
