In an attempt to promote its POS solutions, TVS Electronics, the IT hardware & peripherals manufacturer, has rolled out a nation wide campaign SanskrITi. It has also signed up with Application Software Development Partners (ASDP) across India to offer an entire gamut of retail POS solutions for the retail industry.

Speaking at the launch of the event in Chennai, SS Raman, Whole Time Director & CEO -TVS Electronics, said, "We have been catering to the retail market for over two decades through our most trusted DMPs, and it's been indeed our privilege to cater to the industry at a time when retail automation had kick started its growth in India. TVS-E is now focusing to strengthen our retail presence by launching a new category of POS solutions. The new approach will work to the advantage of not only the existing range of channel partners, but it will bring forth a new set of TVS-E partners known as Application Software Developers."

The POS equipments by TVS-E are categorized into PC based POS equipments and Electronic Cash Register (ECR). While the former caters to the semi-organized retail sector; ECRs cater to a larger chunk of the unorganized retail sector.

Explaining the objective of the new tie-ups with ASDPs, Srini Nageshwar, Director-TVS-E, said, "Today a retailer does not merely need to print a bill, but would also require a more sophisticated system which can keep track of the inventory, history of transactions, customer details etc. TVS-E's partnership with ASDPs will result in setting up such a system which will be customized according to the needs and designed in accordance to the POS equipments of TVS-E and will be offered in an integrated form by channel partners to the end users."

TVS-E aims to garner as many ASDPs as necessary to provide POS solutions to all 400 towns that it operates in.

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