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Verbatim Intros Channel-centric India Strategy
By
Akanksha Prasad
Mumbai, Nov 21, 2008 1601 hrs IST
Verbatim, a provider of digital storage solutions, has unveiled its India strategy. In an attempt to create brand awareness among end-users for its new products, the company is planning to invest more on strengthening its channel network. "We believe that channels create more brand awareness than any other medium of advertising," said Ramesh Tuli, Country Manager, Verbatim India.
Headquartered in Australia, the vendor is ready to launch its 8GB micro USB pen drives in India. It is also in the process of launching hard drives based on RFID technology. With its new product launches and channel investments, the company plans to position itself amongst the early providers of technology in the Indian market over the next three years.
Elaborating more on it, Tuli said, "Verbatim was once a recognized name in the floppy drive market. We are amongst a few brands that survived through the transition. We made a strong comeback with our new range of products like flash drives, external hard disk drives, optical disk drives etc."
Globally, Verbatim is a premium brand, which is priced at higher price points. In the initial stage, however, the product will be priced competitively in India, the company said. "We will think of price and brand positioning, as we move ahead in the market. This overall process will take at least two-three years," added Tuli.
Contextually, the company has signed various distribution deals all across India, covering every region. It has also set up its marketing office in Gurgaon.
Related Links:
Verbatim Intros New Range of Multimedia Drives
Verbatim's New Media Range Focuses on India
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