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Viewsonic Looks to Strengthen Retail Presence
By
ChannelTimes Staff
Mumbai, May 30, 2007
ViewSonic has announced the expansion of its India operations by strengthening its retail presence in the country. The brand is already available through retail chains like Croma, Reliance Digital and will soon be at e-Zone.
Last year, ViewSonic had forayed into the India market to distribute their visual display products through the channel partners. After seeing the scope of growth, the company has taken this initiative as a part of their business strategy to expand their footprints in the country and to gain access to the end users and others customers in the SMB and SOHO segment.
Elaborating on the company's strategies, Gautam Ghosh, country manager, ViewSonic India said, "Now our focus is on moving up the value chain and strengthening our retail presence. It s encouraging to see the customer response to ViewSonic products in retail chains like Croma and Reliance Digital. We plan to tie up 100 shops N shops and Brand Stores nationally to distribute ViewSonic products by mid of 2008"
To increase its market penetration across the country, the company intends to have 10 franchised outlets in each of the A Class cities by this year. "ViewSonic will propose to have joint road shows and in-store promotions to increase foot falls. The consumers in India will get to experience a new way of buying IT products from such outlets. In other words, we would like to participate actively in changing the buying experience of consumers in India," said Ghosh.
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i have interest this business plz send more detailes
PRADEEP NAIR
Webtech infoways
Trivandrum, Kerala
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- pradeep nair,
Webtech infoway, TRIVANDRUM
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hello |
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- Pradeep Kumar,
WEBTECH iNFOWAY, Trivandrum
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Viewsonic is a good retail product.We have all viewsonic poducts in display
in our showroom ITNET |
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- Faizal,
ITNET, Cochin
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service strategyis ver poor
i had complained for more than days but onsight support still onthe seventh sky, no responce from service center |
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- himanker gupta,
teletronics, budaun
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please send me tally 9 help file |
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- amit,
uci, nanpara
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