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Viewsonic Outlines New Sales Strategy for Partners
By
Charu Khanna
New Delhi, Dec 26, 2007
Viewsonic, the provider of visual display products, is set to implement a new sales and marketing plan during the first quarter of 2008 with a view to increasing its reach and serving its channel more efficiently to grow their business.
The vendor is planning to appoint a national sales head by March 2008. Further, it intends to have separate marketing heads for each region of the Indian market. This step will help the company in reaching the channel fraternity more efficiently.
As part of its other plans for the channels, Viewsonic will soon launch new schemes for the partners. Gautam Ghosh, country head of Viewsonic, said, "As channels are an integral part of the company and approximately 90 per cent of the revenue comes from our channels, we make continuous efforts to bring value-added schemes for them. Soon we will announce New Year schemes for our partners."
According to the company, IDC has named Viewsonic numero uno in the widescreen LCD market in its Q3 2007 report released recently. Display Search has named ViewSonic the "Channel Best-Seller" with 32 per cent market share in the "greater than 30-inch" LCD TV category globally.
"Our company's efforts to reach the maximum number of partners, and our aggressive channel strategy has helped us make our presence felt across the country," Ghosh explained.
Related Links:
Viewsonic All Set to Expand its Base
ViewSonic Launches CASA Series LCDs
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Viewsonic is one of the best brand across the world for displays. As per as Indian market is concern, 80% to 90% customer are price conscious. They wish to have a best brand at a better price among the rest. They have there mind set up that the brand, hammering on there mind is the best brand & it gets accepted. We can definitely look at to Samsung as well as LG for their marketing strategies which create a foot prints on customer?s mind into deep of the hearts. Another serious point to be noted in the steps of success & stability is after sales support given by the vendor. Service policies should be always friendly with the customer. Unfavorable service policies towards customer always can make company strategy strong & professional on the paper but unsuccessful in customer mind. |
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- sachin,
xxxxxxxxxxxxx, mumbai
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Its good, but generaly company imphasis to join hand maximum number of channel partners, but they dont concentrate on channel knowledge what they commit to customer for sales aftersupport and I think thats the reson company is not able to make their brands ispite of good quality of products. |
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- Rakesh Kumar Ch,
MIDITECH Visual, Delhi
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Pls Check the Actual IDC Report for Q3, It States Acer as No 1 in the Big and Wide TFT Segment. So why are you misguiding the Channels. Moreover the Market Share of Viewsonic has fallen from 23% to 12 %. If its Big and Wide TFT technology its only Acer. Improve your Service, and try to keep Minimum National Distributors, Dont try to play with the National Distributors as one of your Fling Partners. If you do that, the you will see even your National Distributor would start doing Acer Products. Warning RIL is in touch with Acer. HAHAHAHAHAH |
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- Insider,
XXXXXXX, MUmbai
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1,Partner's Name ;- SANJAY BATWARA & SONS.
2.RMA No. 109599 (ACCEL FRONTLINE LTD.) CALL ID NO 351611
3.Model Name VG1921WM
4.Serial No. QAB071910164
5.Case pending since when(DATE OF RMA No. generated)..8-12-2007
Costumer is very unsatisfied from service .
This case is still pendind till date & we are note able to understand how can we face our Costumer,
Tell me if u have any idea.
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- Manish,
Kanchan Compute, Jaipur
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where can we apply??????
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- Anonymous,
aspirant, delhi
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