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Wind River-Intel Alliance to Boost MID Segment

By ChannelTimes Staff
Mumbai, Jun 06, 2008 1200 hrs IST

Wind River Systems, leader in Device Software Optimization (DSO), has announced its alliance with Intel Corporation to accelerate the Mobile Internet Device (MID) market segment. Wind River, with Intel's support, will develop an open and extensible Moblin-based Linux platform for the MID market. Furthermore, Wind River will introduce a commercial Moblin-based Linux platform -- specifically optimized for Intel Centrino AtomTM processor technology-based MIDs.

Wind River Linux Platform for MIDs will be a full-featured and commercial grade Linux platform, which will include a Linux distribution, middleware, and mobile applications targeted to deliver rich Internet and media experiences. Wind River will participate in and contribute code to Moblin.org, an open source community project where Moblin-based technologies are developed. Both the open source and commercial Linux platforms are expected to be available in 2009.

"Mobile Internet Devices have the potential to be the next high-growth segment in the mobile space," said Ken Klein, CEO of Wind River. "Wind River is aiming to deliver on this potential by leveraging our leadership in driving open source standards and our expertise in developing commercial-grade platforms. Wind River's efforts, in combination with the open source Moblin software platform optimized for MIDs, will help accelerate the pervasiveness of the category."

Mobile Internet Devices are making it possible for consumers to carry the rich Internet-based experiences they are used to on a PC. MIDs are expected to come in a range of form factors, have a 4- to 6-inch display, integrate rich applications, and deliver an intuitive user experience.

Linux is well suited to meet the needs of the MID segment given its small footprint, fast responsiveness, easy customizability, and low cost characteristics. According to research firm, Strategy Analytics, sale of MIDs is expected to exceed US $17 billion worldwide annually by 2014. ABI Research expects that more than 90 million Mobile Internet Devices will ship worldwide by 2012.

"Mobile Internet Devices represent an exciting growth opportunity for Intel, Wind River, and the industry," said Anand Chandrasekher, senior vice president of Intel Corporation and general manager of Ultra Mobility Group. "Intel's Atom processor roadmap, and its low power characteristics combined with Wind River's ability to deliver complete and integrated Moblin-based software solutions, will foster innovation in the ecosystem and enable our customers to bring compelling user experiences to the marketplace."
What is the future of MID segment?

     
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