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Xerox Names Venkataramana Graphics as New CP
By
ChannelTimes Staff
Mumbai, Jun 30, 2008
With a view to strengthening its channel partner network and reaching out to newer geographies, Xerox India has appointed Venkataramana Graphics - based in Hyderabad, as its new channel partner for the Xerox Production Systems Group (PSG).
It may be noted that the Xerox PSG group caters to high-end production equipment, used primarily for transaction printing, book publishing and enterprise-wide printing. The new channel partner has been primarily appointed to grow its base of customers in the graphic arts community, by selling Xerox's high-end digital equipment presses in the South India.
Contextually, Venkataramana Graphics is categorized as Graphic Arts Value Added Reseller (GA VAR) with over 7 years in the line. The company has 1 sales office in Hyderabad. While the channel partner will sell PSG digital equipments in the market, Xerox will also provide specialized 'Partner and Sales Team' training on business development tools.
Sharing details on the new channel appointment, Vipin Tuteja, executive director (Production Systems Group & Integrated Marketing) of Xerox India, said, "The new pace of business and increasing competitiveness in the high end printing market has made Xerox continuously innovate and look at newer ways to reach out to our customers. The new coverage model will allow an opportunity to reach out to newer customers accelerating the time to market for Xerox's PSG products."
He added, "We recognize channel partners as the most crucial building blocks of success. A dedicated channel management and support system will further strengthen and grow the acceptance of the Xerox brand. I am confident that the strong value proposition of the channel community coupled with Xerox's strength of technology and product line will prove to be a win-win situation for both the channel partners and Xerox."
Related Links
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href="http://www.channeltimes.com/channeltimes/jsp/article.jsp?article_id=89494&cat_id=883">Xerox Launches Mono Printers and MFPs
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Xerox has ben signing partners for some time , but they still work with old Spa's or anyone who has a order. They could never sustain a mature channel because they dont know how to support them or for that matter differntiate the good one's from the bad |
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- Tarun Kalra,
Net apps, Dubai
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