In an attempt to underline its commitment to its customers, Xerox India has announced a 'Certified Economic Value (CEV)' programme. Under this programme, customers looking for an affordable digital press can choose from a range of pre-owned Xerox Production presses certified on a 29 point health check and offering post-sale service guarantee.

The programme, which will cover an array of Xerox pre-owned full color and single color digital presses, will help customers save up to 60 percent cost in purchase, the company said. 
 
Speaking about the programme, Vipin Tuteja, Executive Director (Production Systems Group), Xerox India, said, "The Certified Economic Value programme is a first-of-its-kind initiative in the digital print industry in India, and offers a great value proposition to the printers. Through this endeavor, we also aim to strengthen our reach and equity in tier 2 and tier 3 cities, where the print provider looks for a small investment & faster returns in a smaller market."
 
The programme essentially serves a threefold objective: a) To address the need of printers (especially in tier 2/3 markets) to own an affordable digital press, b) Allow first time digital customers to explore the digital print space as a viable and profitable business opportunity during these tough times and c) help customers own a Xerox digital press serviced & maintained directly by a Xerox service representative.

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