At each event, Channel concerns will be addressed, opinions heard, new relationships forged and old ones strengthened, with special focus on Post Sales issues.

To make sure the benefit is a real and lasting one for both Manufacturer and Reseller, each city will be REVISITED to further strengthen its IT community.

The Yatra has successfully covered 150 cities till date, and over 7000 Resellers/Distributors have attended and benefited from these conferences.

The presentations will address:

New business trends and directions
Marketing and Distribution strategies
Technical skills
Training issues
Implementation of channel support infrastructure
Warranty, return and replacement issues & procedures

360 Magazine is today the Channel's widest circulated fortnightly IT Business magazine. The most demanding need of today's IT businessmen is the need for a magazine that gives a complete overview of the business, covering all crucial aspects such as procurement, sales, servicing, HR, finance, administration, technology and marketing. 360 Magazine provides a deep insight on the impact of each of these functions, especially sales, on business growth. The magazine provides information on how to grow into successful IT businesses and offers tactical solutions to prevailing channel problems.

360 magazine features brave, analytical, sell-focused stories that are a result of well-researched and timely reporting. The mission of the magazine is to educate readers on business techniques and strategy, thus preparing them for growth.

ITNation also publishes popular
e-newspapers:

ChannelTimes.com – Newsline of the IT industry
Techtree.com – India's technology daily
CXOToday.com – Business news for technology buyers.