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Access to Sales Representatives:

Are your distributor's sales representatives easily accessible and do they continue to stay in touch after the sales is closed? Rate the companies for their star sales representatives.
 
Breadth of Product Line:
Does your distributor provide such a wide range of products that you are able to stock your entire shop with a complete offering for the customer?
 
Consistency of Service:
How efficient is the service you receive from your distributor?
 
Credit Availability:
Does your distributor realize your needs and provide valuable credit services as and when the demand arises?
 
Delivery Accuracy:
Does your distributor ensure delivery of the right products at the right place and on time? Rate him on this most important aspect of your business.
 
Lead Generation or Demand Creation:
Does your distributor recognize that Channels need a helping push when the demand is slack, and help provide possible business leads to you?
 
Product Availability:
Timely availability of the product enables you to sustain your clients for a long time. Does your distributor ensure the availability of the product as and when required by you?
 
Product Knowledge and Technical Support:
Is your distributor tech-savvy and able to provide you with the required product knowledge and technical support when needed?
 
Return Policies:
Does your distributor push the vendor to give you the replacement without delaying the process?
 
Understanding of Reseller Customers:
Does your distributor understand the basic necessities of your customer, enabling him to deliver the right solution?
 
On-line Information and Availability, Price:
Is your distributor keeping up with the changing times and providing much needed information to his end customers.
 
Service Infrastructure:
Does your distributor have the broad service infrastructure which will ensure faster and better service to your clients?
 
Pre-sales Support:
Does your distributor work on enhancing good relationships with your customers and provides assistance on completing a sale?
 
After-sales Support:

Does your distributor understand that after sales support can make or break your business, and is a large factor in helping you retain your clients, and provide the required support?

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