The Chennai-based
company was established in the year 1993 and subsequently
forayed into India at a time when the Government
of India liberalized the economy through lowering
of custom duties on MNC brands.
Commencing purely as a distribution house it
revolutionized the market with path-breaking
performances in the first three years of its
operation. The company evolved its business
from a small manual operation to a very large
technology driven operation which provides "Best
value for money" to its customers.
The keystones for this success were mainly
due to immediate availability of products, most
aggressive pricing and fair & transparent
channel policies. Redington crossed the Rs.100
Crore mark in the 30th month of inception and
today is the only distributor to register zero
bad debts in the three years of its operations.
As it stands at present, Redington is recognized
as the most stringent distributor in the IT
industry. With a coverage of over 450 cities,
Redington serves 6700 resellers including VARs,
System Integrators, GID's, Government Resellers,
Corporate resellers, Retailers, OEM's and E-tailers
and carries products from over 15 manufacturers.
The team that forms the essence of the business
entity is R Srinivasan - Managing Director,
M Raghunandan - Director, J S Kulkarni - CEO,
Aniruddha Joshi - Vice President (Value Businesses),
and R Govindan - Vice President (Volume Businesses).