Most Preferred Distributor
 
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Evaluation criteria are (subject to further criticism):

Access to sales representatives
Breadth of product line
Consistency of service
Credit availability
Delivery accuracy
On line information and availability, price,
Product availability
Product knowledge and technical support
Return policies
Understanding of reseller customers
Price competitiveness
Credit flexibility
Service infrastructure
Pre-sales support
After-sales support
Lead generation or demand creation



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