Dell is all set to reach buyers at every nook and corner of India with its multi-channel marketing strategy. The company is still clinging to its original marketing methodology of catering to customers directly from the company. However, it has...

In the last quarter, Advanced Micro Devices (AMD), the well-known micro processor company, managed to reach a huge number of system builders (integrators) across India through the company's series of events in 36 cities -- named System Builder...

Advertisements may pull a buyer to a reseller once, existing goodwill of the reseller may influence the purchase decision of a person once, however, in this competitive scenario, the most difficult thing is to retain customers for a long time....

Although many vendors are claiming a remarkable speed-up in their Solid State Drives (SSDs), still the industry has to mature to offer the right kind of products, in terms of price, capacity, form factor, speed and interface. Thus, for a few...

At the outset, let us have a look at the recent findings that emerged from a study conducted by Access Markets International (AMI) Partners, and their conclusions. Then let us see what is really waiting for the Indian IT resellers. The...

Convergence of Communication and Information Technology with Electronics is opening up the gate to an amazing world, where stand-alone devices are going to serve the purpose of all the three different instruments for work, communication and...

Elitegroup Computer Systems (ECS) is all set to expand its business in India, Bangladesh and Nepal. Although the Taiwan-based vendor of motherboards, ECS, is not a new entrant in the Indian IT market, its modus-operandi in this sub-continent is...

In recent times, the Indian IT market has seen all-round development in terms of investment, size, variety, lifestyle, participation, and demand. However, the resellers are yet to experience the real taste of success owing to the gradual...

In today's Indian IT products business arena, we're seeing the arrival of several multinational brands. On one hand, the monopolies of certain brands on particular product lines are dissolving, and on the other; we're witnessing new flourishing...

The wave of convergence of IT Telecom and Electronics is being felt quite strongly in India. Responding to the current trend, branded Cellphone manufacturers are gearing up apace. High-end cell phones, which are now being launched in the...