CT News Bureau
Bengaluru: This Women’s Day, Airtel is recognizing the contribution of its women distributors with a small token of appreciation, said the Indian telecom giant. All women distributors at Airtel will receive a customized gift hamper from Airtel. The gift package will include personalized letter from the Circle CEO, a book - 30 women in power, their voices, their stories, authored by Naina Lal Kidwai, a personal care kit and a compilation of inspiring stories of these women distributors.
Airtel has around 300 women distributors who service close to 40,000 retailers, as a part of its Anmol Ratna programme. Telecom is a fast-paced industry that has traditionally been dominated by male distributors and retailers. These women distributors for Airtel have managed to create their own space and today run successful businesses that are at par or exceed any other top distributor in the country.
The company said that some of these Women Distributors are as young as 19 and some as old as 67, with many having been associated with Airtel for over a decade now. Many have come from humble backgrounds and built their businesses against adversities thanks to their hard work and determination, besides some support and encouragement from Airtel.
In fact, over 10 percent of Airtel’s distributors in large cities like Mumbai and far flung regions like the North East are women.
“This is a small gesture from Airtel for all our women distributors, who are making a very positive contribution to our business. As a company that is committed to gender diversity across its operations, we continuously encourage diversity across employees and our retail network as well,” said, Ajai Puri, Director – Market Operations, Bharti Airtel.
Airtel will soon be launching a grievance redressal portal exclusively for all the women distributors to give them a platform to voice their concerns on any challenges that they are facing in business.