-CT News Bureau

Mumbai, May 5: ASIRT (Association of system integrators and retailers in technology ) has commenced its FY14-15 with a bang, rolling out the ‘Smart-to Smarter’ Series, a 6-month CEO coaching program that was launched on ASIRT Techday April, 2014 with a session on “Core Principles”. ‘Smart to Smarter’ is a 6-month training program being conducted in association with Parichay Brand Consultants, with brand guru Suneel Agarwal of “T with Suneel” fame having promised to conduct all the seminar sessions himself.

ASIRT meet

In a media release, president Kshitij M Kotak said, “It is not surprising that enthusiasm from the ASIRT members has surpassed all previous high scores. Brand guru Suneel Agarwal’s hard-hitting opening presentation proved beyond doubt how these time-tested core principles do not readily change with market forces.”

“A real decision is measured by the fact that you’ve taken new action. If there’s no action, you haven’t truly decided,” Agarwal quoted Tony Robbins. He also aptly nudged members that real success is not in just enthusiasm but in attention, presence, commitment and implementation. ASIRT has been spending efforts in betterment of the IT business ecosystem.

The next sessions will be on Strategy & Road Map, Communication, No-Cost Branding, Sales & Marketing and, Customer Management. The event was sponsored by ENJAY owned by a fellow member who showcased CRM solution specially developed for the IT industry. Limesh Parekh of Enjay also presented a few live testimonials, with members of the fraternity who are using the product.

Asus and K7 were the gold sponsors for the event. Kishore Jethe from ASUS brought out the nuances of the product range and with his entire sales team engaged with members at the venue. K7 Computing elaborated on their initiative on End point security solutions.