-CT News Bureau
Mumbai, April 16: Hong Kong based Astrum Holdings Limited, the company dedicated in creating intelligent products for use with computers, tablets and mobiles, appointed Emporis Peripherals Pvt Ltd as their authorized regional distributor for entire North and East India. Emporis Peripherals has a strong channel presence in North & East region with a touch base of 1000+ channel partners, retailers & system integrators in these regions.
With over 20 years of excellent experience in IT industry, Emporis Peripherals will take care of educating the channel partners on Astrum line of products, increasing the brand visibility and also providing logistical & after sales support for Astrum products. Emporis Peripherals will distribute the entire range of entire range of Astrum products across the major states like Delhi, Chandigarh, Punjab, UP, Bihar, Jharkhand, West Bengal, Orissa, Assam & 7 states. Astrum has wide portfolio of products which are divided in categories like Audio, Peripherals, Cables & Connectors, Adaptors, Notebook essential, Mobility and accessories.
Sunil Jaiswal of Emporis Peripherals said, “We are glad to associate with a premium brand like Astrum. The products are known for their quality and reliability. With our strong presence and close relations with channel in the North and East region, we are sure we will be able to take Astrum brand to new heights in these regions.”
Astrum has taken this conscious decision in order to penetrate the unexplored markets of North and East India. India is a country of opportunities, and was on Astrum’s aspiration list for quite some time. Astrum has launched their operations in India in collaboration with Emporis. Astrum provides a dedicated regional distributor to cater to the channels and end-user requirements more effectively in these regions and at the same time strengthen the brand’s positioning across the markets. Astrum also aims to create a closer link between the company and channels through joint effort with the RD.
Manoj Kumar Pansari, CEO at Astrum Holdings Limited, said, “We are happy to start our operations in India in collaboration with Emporis Peripherals. One of the most rapidly changing environments is the technology environment. Astrum shines in this area and continuously strives to bring new technologies and products. One of our key to success is our constant involvement & discussion on market dynamics with our partners which have helped us in the technology arena in making technology affordable to all.”