Motherboard maker, Asus released six different desktop PCs under its CM and CG Series with models featuring Intel’s H61 to Z68 Chipsets.
The complete lineup includes CM6731, CM6731 (i3), Essentio CM6830, Essentio CG8250 (i7), Essentio CG8250 (i5) and ROG CG8565 desktops. Asus desktops are already available globally in Europe, South America and seven APAC countries.
About entering the desktop segment Vinay Shetty, Country Head, Component Business, ASUS India said, “India has huge potential for mid and high-end branded desktops and we are happy to offer our branded desktops with assured quality and service standards that comes to be associated with a brand like ASUS including a robust two year onsite warranty. With the launch of the new desktop range we are aiming to lead the market in the niche hi-end gaming and entertainment PCs segment.”
Initially ,the desktop PCs will be available in tier one and tier two cities. The range will be sold with the help of its channel network and some strategic tie ups with LFRs and retail stores, the company said.
The channel promotion planned for the new product line includes a 25-city road show for channel partners to feel and experience the product and launch it successfully in the Indian market.