Strategic state-wise expansion

ASUS India Private Limited, the world’s top 3 consumer notebook vendor and the maker of motherboards, is entering Karnataka with the inauguration of a retail outlet in Mysore. ASUS has been persistent in driving hyper growth in the retail segment and has been targeting state-wise expansion to launch its exclusive provisions across the population. The store will feature the entire range of state-of-the-art Notebooks and Netbooks that have been launched in India till date.

The setting up of another outlet in Jaipur is a part of the company’s strategy in providing access to all the future and most up-to-date technology to the customers in the small cities and towns. The company already has stores in New Delhi, Kolkata, Mumbai, Calicut, Goa, Thane, Raipur, Bhillai, Gurgaon, Durgapur, Kanpur, Cochin, Siliguri, Kolhapur, Noida, Pune, Amravati, Kottayam, Lucknow and Jaipur earlier.

“Mysore has emerged as a major employer in the Information technology related industry alongside the traditional industries. We are quite upbeat about this region and wish to serve the region with utmost sincerity and commitment. With the launch of exclusive retail outlet, we intend to serve our existing and prospective customers with best of offerings and unequaled assistance,” said Unaez Quraishi, Sales & Distribution Director, System Business, ASUS India.

The new outlet features the company’s entire range of Notebooks/Netbooks and intends to cease customer’s search for the best available option. The store will have the company’s entire range of Entertainment, Classic, Versatile and Elite series Notebooks/Netbooks. End users can look forward to the latest Gaming notebook G74SW, and experience the thrill of 3D vision. Product range also includes the Eee Pad Transformer for users looking for both media consumption and mobile productivity with an expandable keyboard docking station. The New U Series Bamboo Collection (a follow-up to the first Bamboo Series launched in 2008) blends the wonders of natural design with cutting edge notebook computing and stylish mobility

ASUS designs and manufactures products that includes motherboards, graphics cards, optical drives, displays, desktops, Eee Box and all-in-one PCs, notebooks, netbooks, tablet devices, servers, multimedia and wireless solutions, networking devices, and mobile phones. With a global staff of more than 11,000 and an R&D team of 3,100 engineers, the company’s revenue for 2010 was around US$10.1 billion.