CT News Bureau
ATEN India that announced the expansion of its expansion in South and West India last year said that its channel-based marketing strategy has brought tremendous growth to the company. With a strong cognizance about the current Indian market dynamics, ATEN’s admirable growth comes from major sectors such as transportation, government tenders, BFSI, manufacturing product line, server rooms, R&D and surveillance centers, and all large scale IT Corporate.
ATEN is also set to celebrate its 40th anniversary and this continued momentum is indicative of the market opportunity and demand for control room solutions, secured server room solution, NOC/SOC monitoring, intelligent power distribution and video matrix display solutions provided by ATEN.
ATEN’s emphasis for 2019 is to give excellent service to customers by providing them a convenient way to access ATEN products and services throughout the country. For this ATEN is enabling partners - regional distributors and system integrators, with product training and certifications so as to establish a sustainable market in India. Using both National and Regional distribution models, ATEN is penetrating into regional markets in India, especially the southern zone, which is the current lucrative IT hub.
ATEN has been pitching into new markets, notably the Professional Audio Visual segments (Pro AV Segments) and has been successful in establishing a brand name in the AV sector, largely in the video wall displays. Both IT and AV segments in India are undergoing radical changes and ATEN is all set to establish a firm market ground by focusing on merging both the segments in AV meets IT, thereby further creating a demand for ATEN products and technology in India.
Speaking about enterprise segments, Hank Lee, Manager -South Asia at ATEN said, “MNCs and the government sector are all looking towards Digital Transformation initiative, led by Indian government, which is a great opportunity and a very right direction for ATEN to directly contribute to the big IT wave. As ATEN India has a remarkable presence in India, now our target would be medium and large scale corporate. These companies are looking for innovative technologies and we are preparing to cater to innovative solutions by incorporating our latest technology.”
He added, “In India, the future of AV looks promising because as far as innovation is concerned, Indians invest a lot in their meeting rooms, auditoriums and showrooms. The notorious price sensitivity does not stop Indians from investing in high quality AV products. ATEN while emphasizing on high quality has managed to merge IT and AV, taking India through a radical transformation on both side”.