Rimit Singh

US based design software solutions provider, Autodesk has said that it has come up with a new subscription only sales model which will help the company in not only battling piracy but will also help it penetrate more in the critical SME sector of the country.


”Our new sales model will help reduce the acquisition costs associated with our offerings. This will help the SMEs cut down on huge capital expenditures as cost is a major barrier associated with them. It will also help us battle piracy as the reduced pricing benefits will help consumers switch to original offerings,” said Pankaj Gauba, Country Manager for Channels, Autodesk.

The company also claims to have been aggressively focusing in tapping the potential of 3D printing in the country and believes that sectors including medical, construction etc. can heavily benefit from the technology.

”We have invested heavily on 3D printing and with our platform called Spark anyone can create a 3D printing environment. Technology giant HP has also partnered with us in this regard,” added Gauba.

On the partner front, the company claims to have a channel headcount of 65 channels spread across the country, with a dedicated partner for every industry vertical.

”At present we have around 65 value added channel partners in the country, dedicated to different verticals including construction, civil, animation separately to better understand the requirement of customers. We are also roping in more channel partners in tier 2 and tier 3 cities to target the plethora of SMEs based in these regions,” said the company.