CT News Bureau
Mumbai: CA Technologies announced the new CA Advantage Partner Program that reflects partners’ desires for simplicity, profitability, protection and competitive differentiation. The partner program evolution is driven by CA’s aim to accelerate growth through focused route-to-market strategies for CA Partners.
The new program introduces two new partner levels, Focus and Global, which demonstrate CA’s investment in strategic partners who are mutually willing to invest in CA’s business. The Focus and Global partners will join CA’s partner community, which includes partners across the Premier, Advanced and Member levels.
The new levels are defined by invitation to strategic partners who can execute within a framework for revenue commitment and expectations, including more stringent business plan requirements and higher thresholds, while CA will provide expanded benefits to support their evolving business models.
Redesigned with a focus on the entire partner experience, CA addressed the opportunities and barriers recognized by their partners across every region and business model. Across interviews with the worldwide partner community, partners shared with CA that they wanted a program in which they could easily understand the benefits and rewards tied to profitability, protection for their investment in opportunity pursuit, and unique benefits to differentiate the rewards compared to the industry.
The new CA Advantage Partner Program is simplified, with richer benefits that reflect the expanded recognition of our most strategic partner contributions and focused route-to-market strategies that help partners accelerate growth, increase revenue potential and drive new opportunities. Specifically, for the first time ever, CA will provide differentiation in rewards by allowing partners to choose their performance rewards as either business development funds, or rebates.
“We have built partnering into our DNA at CA, so it was crucial for us to engage our partners around the globe to understand and address their unique business challenges,” said John Eldh, senior vice president, Global Partner and Digital Sales, CA Technologies. “The redesigned CA Advantage Partner Program reflects their significant input with a framework and new benefits that ensure profitable and sustainable growth for both Partners and CA. Our mission is to leverage our joint resources to deliver value and exceptional experiences for our customers.”
Current CA Technologies partners will be assimilated into the CA Advantage Partner Program and can log in to the CA Partner Experience Platform to access the latest sales and marketing tools, training, and CA resources. Global, Focus, and Premier partners will also have access to dedicated sales support, enablement, assigned account management, and market and business development funds.
Current Members may contact their CA Partner Account Manager or log in to the CA Partner Experience Platform to learn more about the new program.