Lifestyle brand in the country, is aggressively running awareness drives to fight the counterfeit markets in India and caution the retailers to desist from such crimes. In order to educate consumers, Casio India is regularly conducting awareness programs through partners to enable consumers to identify the genuine Casio products.
Umesh Kumar Gupta, Legal Head of Casio India, said, “The sale of counterfeit products not only affect the business and the brand image but also affects the rights of unwary consumers who end up purchasing the counterfeit products believing it to be a genuine product of Casio. Hence the brand enforcement is been looked at very seriously by Casio India. To the significant extent, the brand has been successful in its drive to clean up the counterfeit markets in past through the raid actions.”
Continuing its drive to curb the supply of fake Casio watches in the market and other electronics items, Casio, carried out raids at the shops in Lajpat Rai market, New Delhi with the assistance of city police on 5th July, 2018. The police seized large quantities of counterfeit Casio watches during the raid action.
As per the information from the brand, the original Casio products can only be purchased from authorized retail partners, leading modern retail outlets and official online channel partners.