—-CT News Bureau

Bangalore, Sept 18: A year ago, the debut of CeBIT India renewed the focus on IT business and brought in new perspectives to technology implementation with over 120 Indian MSMEs initiating a large number of deals at the show.
Mehul LanversShah

This year, over 200 MSMEs are expec to participate in CeBIT. According to a survey, the MSME sector currently contributes over 15 pc of the GDP now and it is expected to reach 22 pc in 3 years.

Recognizing the importance of the MSME sector in India’s Digital vision, CeBIT India this year will showcase the innovation and strength of the sector to the world.

“With India on its way to become a digital superpower, the focus is on the development of the MSME sector to truly realize the vision of a self-reliant digital nation,” said Mehul Lanvers-Shah, Managing Director, Hannover Milano Fairs India Pvt Ltd, in Bengaluru recently.

“As far as the focus on MSME is concerned, the motivation began in Hannovar. Over 80 pc of Germany’s economy is driven by MSMEs, which are a critical part of the economy. And they are coming to India, in a big way,” said Mehul.

Through CeBIT, Mehul aims at providing the same growth opportunities for Indian SMEs too. “MSME champions can showcase how technology is changing the IT landscape. It is a big opportunity,” he said.

Elaborating on that, he listed three core focus areas for this year’s CeBIT India, scheduled to be held in Bengaluru from October 29-31.

1. Demystifying Digital India Mission: CeBIT India will support Digital India campaign, as in what it means for IT and MSMEs

2. Bringing technology to life: Focus on bringing technology capabilities to change the landscape of manufacturing. CeBIT will have live showcase of technology and ICT capabilities from across the world.

3. IoT has got a new friend, 4G: The conference will enable participants to talk about enterprise-level capabilities in taking forward the 4G movement.

“We aim to provide a further impetus to the SME/MSME segment by connecting them with the global industry and bringing global opportunities in the Digital Economy to their doorstep. This year’s edition of CeBIT India will strengthen the Government’s Digital India campaign by congregating various stakeholders on a single platform and encouraging conversations around digital economy,” said Mehul.

Supporting Digital India
According to recent estimates by DeitY, India imports worth USD 100 billion of electronic items every year. At this scale, is it estimated to touch USD 400 billion by 2020, possibly surpassing the import bill on fuel. To counter this gnawing deficit, the government’s Digital India program intends to promote the country as an attractive destination for setting up manufacturing facilities. Themed D!economy or Digital Economy, CeBIT India will support the Government vision of Digital India by creating a network of business opportunities and a digital marketplace for the Indian IT enterprise.

What partners are saying
One of the themes for CeBIT this year is digital economy which is being promoted in partnership with key IT associations like MAIT, CLIK, FITDAK, FAIITA, and COWE.

“Taking forward the Government’s Digital India vision, FICCI and CeBIT India 2015 will create a platform for pertinent discussions about the digital future of India. With its lead theme on D! Economy, CeBIT India 2015 aims to bring a digital solutions marketplace to India, paving the way to India’s Digital India vision, bringing the public and private sectors from across India together. FICCI will also lead India’s participation at CeBIT Hannover in 2016,’’ said Dr. A. Didar Singh, General Secretary, FICCI.

“STPI has been instrumental in promoting the MSME community since more than past two decades. Facilitating this truly international experience for our MSME members through a well-recognized brand like CeBIT promises to create further momentum in the market.” said Dr. Omkar Rai, Director General, STPI

Muralikrishnan, President, MAIT SME said, “We are unstinting in our commitment to empower SMEs and MSMEs in the country, and by continuing our association with CeBIT India, we aim to build world-class competitiveness of our IT ecosystem.”

Champak Raj Gurjar, President, FAIITA (Federation of All India IT Association) said, “Through our association with CeBIT India, we aim to provide a global platform to our members wherein they can showcase their innovations to a world-class audience.”

B. Ananda Rao, President, FITDAK (Federation of IT Dealers Association of Karnataka) said, “We are happy to continue our association with CeBIT India this year. Through the show’s renowned platform, we aim to deepen our member network and create more business opportunities for the association”

Mohandas U, President, CLIK (Consortium of Electronic Industries of Karnataka) asserted, “CLIK is focused on growing the ESDM ecosystem in Karnataka and our partnership with CeBIT India further strengthens this objective.”

Rupa Rani, Founder, Chairperson and President, Confederation of Women Entrepreneurs (COWE), Karnataka Chapter said, “At COWE, we are engaged in the social and economic upliftment of women, gearing women power through entrepreneurship. CeBIT India is an excellent platform for our members to connect with a global IT audience and grow their network.”