CT News Bureau

Bengaluru: Virtualization and cloud major, Citrix is betting big on its Channel partners with its cloud offerings.

Citrix is announcing a slew of new offerings at Citrix Summit 2017 in Anaheim, Calif. that provides the solution packages, tools and support to help customers, regardless of where they are in the cloud adoption process. Nevertheless, partners in India are soon to see its implications.

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Citrix is introducing new packages to transition from on-premises licenses to Citrix Cloud for existing customers, services that enable Citrix and Microsoft customers to deploy Windows 10 desktops on the Microsoft Azure cloud platform, services to deploy apps directly on Azure, and Smart Tools to simplify the deployment of new workspaces.

In addition, Citrix is announcing a new Citrix Ready partner initiative targeting the mid-market along with mobility and network management products and services that complement Microsoft Enterprise Mobility and Security (EMS) and provide comprehensive security and value for Citrix and Microsoft customers.

“With these products and services, Citrix and Microsoft are meeting partners and customers wherever they are on their journey to the cloud, whether they continue to keep IT infrastructure on-premises, or they are moving to hybrid cloud or public cloud deployments,” said PJ Hough, Senior Vice President, Product, Citrix.

“Whether they are ready to go all-in on the cloud, or they want to deploy a single app in the cloud, we have the management platform and the services they need.”

Craig Stilwell, a long-time Citrix veteran, took over the virtualization vendor’s channel program, just about a month ago. Stilwell spoke to partners about what matters most to them as far as their relationship with the vendor: how they will make money with Citrix Cloud. Citrix will start to walk in the cloud, preparing to run in 2018, reports CRN.

Citrix Cloud is a platform that hosts and administers Citrix services. It connects to the client’s resources, via the Citrix Cloud Connector, on any cloud or infrastructure you choose. It allows to create, manage, and deploy workspaces with apps and data to the end-users from a single console.

Citrix’s stock keeping unit comprises of desktop, networking, mobility and data. That suite is available both in the cloud and on-premises. “As we talk about walking in the cloud in 2017, we want people to lead with the suite. All the capabilities Citrix has to offer, are available through that product,” said Stillwell in the CRN report.

Citrix offers a new advantage for customers and partners deploying and configuring apps, desktops and mobile workspaces through Citrix Cloud. As part of Citrix Customer Success Services, Citrix is introducing Smart Check, Smart Scale and other pre-configured packages and capabilities that simplify and accelerate the rollout of new virtual app and desktop services.

These new offerings join the Smart Tools family, formerly known as Citrix Lifecycle Management services that make it easier to deploy and manage Citrix workspaces and workloads, Stillwell explained.