Parag AroraCitrix Systems appointed Parag Arora as Director of Sales- Enterprise and Public Sector for the India subcontinent.

In his new role, Arora will drive the company’s business and growth initiatives amongst enterprise and public sector customers in the region.

Citrix said that India is a highly strategic market for the company and is one of the fastest growing regions worldwide. The company has seen high adoption of its solutions by large enterprises and PSU customer organizations, which have enabled mobile work styles and cloud services for them.

“Parag’s appointment fortifies our focus on this market and we are confident that he will leverage his strong business development experience and knowledge of the Enterprise and PSU segment to further strengthen our business,” said Sanjay Deshmukh, Area Vice President, Citrix Systems India.

Arora will also spearhead various Senior Business and IT Executive engagements and consult businesses to achieve higher productivity through transformational IT initiatives. He will also be responsible to leverage the strategic partnerships that Citrix has already set up with large System integration companies and platform vendors to drive solutions based on Citrix technologies for target customer segments.

“I look forward to exploiting these dynamic industry opportunities and strengthening Citrix’s pre-eminent position amongst Indian enterprises,” said Arora.