CT News Bureau


CleverTap, an intelligent mobile marketing automation solution that empowers marketers to create differentiated customer engagement strategies, announced that it is expanding its Partner Ecosystem. Partners will benefit by joining forces with the best solution providers in the space, globally, and unearth new opportunities for monetization and knowledge sharing.

As part of the CleverTap Partner Ecosystem, partners can expand their mobile offerings and provide differentiated value to their customers. The ecosystem enables partners to amplify brand presence, expand target market, and drive revenue by acquiring users from new markets.

With a partner ecosystem comprised of download attribution, email and SMS message delivery, customer CRMs, marketing agencies, and more, marketers will have a lot of data available to solve holistic problems. By building a favorable and supportive breed of mobile offerings, CleverTap strives to enable personalized omni-channel marketing strategies across the entire user lifecycle.

“At CleverTap we aim to empower mobile marketers to craft incredible customer experiences for their users,” says Almitra Karnik, Head of Marketing at CleverTap. “A connected marketing stack is key to creating omnichannel experiences across each stage of the user adoption curve. With this ecosystem of mobile solutions, we want to set marketers up for success — from attribution and onboarding to engagement and monetization to reducing churn.”

Elliot Goldwater, Director, BD & Partnerships at SendGrid - one of CleverTap’s email delivery partners, stated, “CleverTap’s integration with Sendgrid’s email delivery system helps brands create targeted and personalized email engagement strategies at scale. Customers can glean intelligent insights based on user behavior and create data-driven email campaigns that drive retention and revenues.”

Backing the CleverTap Partner Ecosystem, Reggie Singh, Director of Partnerships US at Adjust - one of CleverTap’s attribution partners, said, “Partnering with companies such as CleverTap broadens our offerings to a cohesive, holistic solution for mobile marketing. Accurate and powerful measurement insights coupled with a mobile marketing platform enable mobile marketers to create customized user engagement experiences across channels.”

CleverTap is confident that by working together, its Partner Ecosystem can solve the complex challenges that modern marketers experience every day. It looks forward to growing this ecosystem in the coming months and driving greater value for all its joint customers.