The company looks to focus on key business verticals and product lines, realign its engagement strategy with system integrators and recruit new partners.
D-Link (India) Limited said that it has planned to enhance its focus in the enterprise space and is looking to realign its engagement strategy with system integrators (SIs) across the country.
The company said that it has been in the process of revitalizing its go-to-market strategy with renewed focus on channel, telco, lifestyle etc. It recently streamlined its internal business structure and has appointed separate business teams for channel and enterprise segment.
“Moving forward our main agenda this year would be to energize and re-engage with our existing system integrators, and at the same time also identify and recruit new partners. We also plan to categorize system integrators based on business vertical and product line they specialize in,” said Sanjay Sehgal, AVP-Enterprise and Project Business, D-Link (India) Limited.
He added that the company is also in the process of setting-up an online portal that will act as a knowledge centre and one stop reference point, giving complete details about new product introduction, scheme/ incentive program etc.
As part of its renewed strategy to focus on enterprise business, D-Link will focus on key business verticals and product lines during FY 2012-13. In addition to this it will also soon be rolling-out multi-city roadshow across India.
“Enterprises these days demand products that offer maximum return on investment and D-Link is known for its price-performance. Also the fact that D-Link is the only player in enterprise segment to offer both active and passive products, gives us an added advantage,” said Sehgal.
D-Link plans to roll-out its multi-city roadshow for enterprise networking by mid of May 2012. In its first phase it is expected to cover over 11 cities that will primarily include A and B class cities. The road-show will be used as a platform to showcase its end-to-end network solution offering, with special highlight on enterprise product range, the company said.