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Dell Will Open Up Strong Channels For Us: EMC

DELL

The $65 billion Dell-EMC’s potential deal is touted as the biggest ever in the IT industry. While the deal is expected to be sealed in 2016, EMC is going ahead with its business as usual.

Days after the deal was announced, EMC recently launched the new generation of Isilon scale-out NAS to support a Data Lake 2.0 Strategy that expands core Data Lake capabilities to enterprise edge and the cloud.

In conversation with CXOtoday, Gautam Mehandru, Senior Director, Global Sales Strategy & Go-to-Market EMC – Emerging Technologies Division – Isilon, said the merger is going to be a lot more detailed, more available to everybody once the deal is actually closed.

“But on the surface, it’s a 1+1 equals 3 kind of strategy which is exactly why Dell decided to buy EMC. Actually Dell is extremely strong in the low-end customer market and you know, EMC had a pretty well established brand in the enterprise market.”

“So just by virtue of the way we go to market, EMC and Dell have virtually no overlap, so what this will give us is that we’ll be able to be extremely powerful, worth$80 billion company once this acquisition closes and outside of one or two companies in the world, no company will be able to compete at the scale that we can,” he said.

Goldman Sachs analyst Simona Jankowski had stated that with the EMC deal, Dell would be able to expand its business and gain entry into a key part of the data storage market. It could help Dell move away from the stagnant PC market and tap strongly into the faster-growing and more lucrative market for managing and storing data for enterprises. The deal would undoubtedly cement Dell’s transition from a consumer-facing company to one focused on technology for the enterprise.

Mehandru feels: “From a market perspective, Dell will be able to open up channels for us that we were pretty weak in, as EMC alone because we have such a strong sense of some low-end channels and then we have some weaknesses.”

“We will be able to fully take advantage of that and be able to channel energy from a revenue perspective, from a global market perspective. It’s what you look forward to in new acquisitions. You look forward to something that will complete your portfolio, you look for something that will give you global market synergy and that will give this new entity all that and much more.”

“As soon as the acquisition closes, you know there’s some 6-9 months to go for the acquisition to close, we’ll sit with the companies and determine very specifically the approaches for the market,” he said.

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