By Poonam Mondal

Mumbai: Gone are the days when box pushing was the only focus of channel partners. Services have now gained prominence in the IT industry. The concept of solution selling has now become more commonplace with vendors stressing on the importance of understanding a customer’s requirements first and then customizing products and services to suit their needs.

In a recent video interaction with channelTimes, V Satish Kumar, VP Professional Service, DMX Technologies shares his thoughts on how the IT Channel solution selling has transformed over the years. He also discusses the various challenges of channel partners, its upcoming projects and how the company is helping channel partners to enhance their skill and grow steadily.