Extending its retail product line with ESET NOD32 Antivirus single user pack ESET is aiming to increase its penetration in Indian market.

The new product is offered in a bundle with free six months Eset Mobile Security License for Android, Symbian and Windows Mobile smartphones.

“Understanding the challenges of Indian market and responding to end-users’ demand and numerous channel partners’ requests, ESET launched single user pack in India. We expect not only to increase sales in whole, but to get more leads for other home and even business products,” said Pankaj Jain, Director of ESET India (ESS Distribution Pvt. Ltd.)

The latest 5th version of ESET NOD32 Antivirus offers various improved features including ESET Live Grid (former ThreatSense.Net), cloud-based reputation and protection technology, New Removable Media Control, aimed to secure users from viruses and malware that spread though removable media affecting computers without the need for internet access.

Advanced Host Intrusion Prevention System (HIPS) implemented in 5th generation of ESET products allows users to customize the behavior of the whole system and its each part. Users can define rules for system registry, processes, applications and files. The tool can be used to block unauthorized changes to programs.

“Our aim is to make ESET products more affordable for all Indian users, in all the regions. The unique packaging is light and innovative, as all ESET products, and helps optimizing our logistics, which will be definitely welcomed by all channel partners,” said Jain.