Moumita Deb Choudhury

Iot channel
Over the last few years, Internet of Things (IoT) market has registered key growth backed by the increase in number of connected devices. With increasing internet penetration, it is expected to grow exponentially.
To cash in this, vendors are offering IoT certification to channel partners. While partners are looking forward to understanding IoT better and make money out it.
Here are some of the company’s initiatives:

Microsoft: Microsoft’s “Red Carpet Program” has recently been broadened to cater to more partners. Partners who registers for the company’s IoT program are listed in Microsoft’s IoT Partner Dictionary and are given access to exclusive resources which include sales, marketing and engineering support.
The company’s IoT suites packs in data collection, analysis, monitoring and reporting.

Intel:In 2015, Intel launched a designation incentive for partners specializing in IoT. This offers Platinum and Gold partners access to Intel technical specialists, professional development tools and vertical-specific resources to enable end-to-end solution. Partners could also access solution-focussed sales kits for digital signage, industrial PC, content management, digital security, Point of sale and digital security.

Amazon Web Services: AWS’ professional IoT certification for specialized business aims to bring partners closer to AWS’ IoT efforts with new technical and marketing efforts.
Solution providers need to provide use case-specific customer references and should complete third-party audit of their IoT solution or practice in order to become an IoT Competency Partner.
The company focusses on helping Amazon Partner Network (APN) Partners build successful AWS-based businesses or solutions by providing business, technical, marketing, and go-to-market support.

AWS Partner Network (APN) Partners have opportunities to create new businesses or solutions while seeing significant growth with the opportunities provided by the APN Program.
APN Partner receives business, technical, sales, and marketing resources to help enable you to grow their business and better support the customers.

Cisco: The IT networking vendor has three pronged partners specialization program. The Advanced Connected Safety and security specialization; the Advanced IoT Manufacturing specialization; and the Advanced IoT Industry Expert specialization, these helps partners gross double on IoT across verticals. These certifications make the partners eligible for sales and technical training in IoT domains

Dell: The IT major offers an array of solution for partners. It helps technology and service providers, OEMs, and developers with the right tools to design the right go to market strategy and deploy IoT solutions. With registered partners, associate and executive on board, the program in multi-layered.

Partners in the program receive enhanced market awareness depending on these layers. It also provides access to Dell Global Solution Centres and IoT Labs, co-selling opportunity, joint- marketing, case studies and authorised use of Dell’s IoT Solutions Partner logo.