-Moumita Deb Choudhury
GoDaddy, the global cloud platform dedicated to small, independent ventures, from its entry into India has been completely geared up with its expansion and several launches which it has made especially for the SMBs.

The company maintains that channels are important for the company to serve the large customer base.

GoDaddy’s aggressive expansion:

GoDaddy is aggressively expanding its presence in India by “solving everyday problems for millions of ventures that need to operate both online and offline so they can realize their potential with customers,” said, Greg Goldfarb, Vice President of Commerce Products at GoDaddy.

This year, in May, the web hosting company announced the launch of WebPro program, which is specifically targeted towards the WebPros and resellers to help with a right set of tools in order to grow their business and manage their customers.

In June the company launched its new Business Email service for small businesses in India, which exist in huge numbers in the country.

WebPros are the designer, developer and maintainer of the website and the transaction is handled by Godaddy with SMBs whereas, Reseller buys services from Godaddy, they brand it on their own, price it and they do all the billing themselves.

Later in July, GoDaddy closed down it’s Cloud Servers which it launched just last year for SMBs. It was a cloud computing business similar to that of AWS. It then went ahead with its robust and scalable solutions based on OpenStack infrastructure.

The company’s recent move:

GoDaddy recently announced two new integrations with Square that help small businesses thrive with online and offline selling and payment capabilities.

As a first step in the partnership, GoDaddy has integrated Square payments for e-commerce product sales and online appointment booking in GoCentral, GoDaddy’s mobile-optimized website builder. Integrating GoCentral Online Store and Square online payments enables small businesses to easily sell their products and services online and in person through a single Square account and GoDaddy website.

The second integration provides service-based businesses, the ability to book client appointments online, sync calendars using GoCentral, and get paid using Square. Payment transactions can be processed online, in-person or both without switching accounts.

“Teaming up with Square will simplify the path to success for a wide range of small businesses from clothing and apparel makers to fitness trainers,”

“Increasingly, businesses need powerful, integrated tools to grow an omni-channel business,” said Pankaj Bengani, Square’s Partnerships Lead. “By working with GoDaddy we’re making it even easier for businesses to simplify their operations and manage all the ways they sell and get paid.”