Mumbai, 15th June, 2012:

Idea Cellular India’s third largest mobile service provider and a leading operator in the mobile devices business, has launched a new Dual Sim ‘Idea ID-918’ smart phone under its 3G portfolio.

Idea Cellular had taken the lead in the penetrating and edifying 3G services in the country through the launch and expansion of its ‘Gold standard’ 3G services and introduction of a range of affordable 3G smart phones. The new handset on Android 2.3 operating system is priced at Rs 5,994/- and is the third model in the series.

“Idea has always innovated to support the telecom services penetration in the country. In line with this commitment, we have introduced yet another affordable and fully loaded 3G Smartphone ID-918. Our first 2 smart phones ‘Blade’ and ‘ID-280’ saw higher uptake due to their multitasking capabilities and vast range of preloaded application. We have noticed good response and rapid uptake of our 3G services due to Idea smart phones’, said Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular. He further added, “The dual-SIM market is fast evolving and we are glad to bring this innovative, feature-rich and stylish smart phone and a powerful bundle offer to our subscribers.”

ID 918 is the third model in the range of smart phones from Idea Cellular. The unique features of the new handset include: dual SIM, in-built memory card, and changeable covers, all of which are backed by an Idea exclusive offer. Facilitating an easy upgrade to the smart phone, Idea is confident of the new offering increasing 3G handset density in its network by driving early adoption of 3G by its subscribers.

This handset comes with changeable covers and 2GB memory card. It also has a 3.2 MP Camera, 3.2-inch Capacitive (Multi Touch) screen, Micro SD support up to 32GB, Geo-tagging, GPS Navigator software, FM radio and MP3 Player, WiFi, Bluetooth, Social Media Apps such as Facebook, Twitter, Orkut, and pre-loaded Google and Youtube, besides a range of other high-end smartphone features and Idea TV. The handset devices can operate as mobile phone, mini-computer, and also acts as a Wi-Fi router.

As a special introductory offer, Idea is offering data services worth Rs. 2300* with Rs. 259 pack, along with the new 3G smartphones making them the best buys in their respective segments.
The Rs. 259 pack offers free subscription to Idea TV for 3 months, 2 GB of data download per month for 3 months, and 10 minutes free every day for 90 days. This special introductory offer is available for both prepaid and postpaid users.