Strategic partnership will give greater choice of implementation

iGATE, the first integrated technology and operations company providing Business Outcomes-based solutions, has announced a strategic partnership with ADAM Software, a global provider of media workflow and marketing technology software.

Through this partnership, iGATE and ADAM Software will deliver end-to-end digital media management services ranging from business strategy, implementation, support and training to help enterprise-level customers more efficiently manage their digital media assets both locally and globally.

iGATE will develop a Digital Asset Management Center of Excellence with advisory, workshops, strategic program management and other services to support customers over and beyond traditional integration. This partnership will give customers a greater choice of implementation partners and help extend ADAM Software’s reach into the US market.

Commenting on the partnership, David Kruzner, Executive Vice President, Co-Head of Consulting & Solutions, iGATE said, “Digital Asset Management is an increasingly critical part of companies’ content management and media based solutions. We believe that ADAM Software is an ideal partner in our strategy to grow our business in the fast-growing area of Digital Asset Management.”

Pieter Casneuf, CEO, ADAM Software said, “iGATE has a great global footprint and a strong presence in North America. We are delighted to put our expertise in marketing asset systems together with iGATE’s IT services experience to improve brand management, lower costs and optimize business workflows for medium and large enterprises.”