Citrix Systems has announced a slew of new channel initiatives post restructuring that aimed at driving an inclusive growth of its partners. The company has announced the launch of Net New Partner Sourced program for partners to actively seek new mid-market opportunities.
Citrix has also announced the creation of new Strategic Development Fund for partners who bring new growth ideas to enable them financially and technically. India is the key growth region for Citrix and the company is heavily focusing on building a robust partner ecosystem to drive the growth.
In a candid interaction with Channel Times, Parag Arora, Area VP and Country head, India subcontinent, Citrix, highlights essence of its relationship management strategy and the unique value proposition the company offers to its partners.