Array of automated tools to analyze data

Pune, India: Persistent Systems, the leader in outsourced software product development (OPD) services, announced in a news release its association with StarIndia to provide social media analytics for Aamir Khan’s pioneering, television show Satyamev Jayate.

Satyamev Jayate is a programme that sheds light on important social issues faced by India, to create awareness. Viewers are encouraged to share their opinions, personal experiences and suggestions in various ways –including SMS, IVR and online media. This has created a large volume of data that needs to be analyzed instantly and on a continuous basis.

This is the first time that viewer responses and sentiments are being tracked and analyzed on such a large scale in India. After the end of each episode, the discussion around the show, trends heavily on Twitter occupying the top slots in India and even worldwide. Within the first nine weeks of the show there was a staggering 900 million impressions made across web and social channels about Satyamev Jayate.

In the last few weeks there has been a wealth of unstructured responses flowing in from a variety of sources – Twitter, Facebook, YouTube, website comments, SMS polls, and phone voice messages. This data is being analyzed and delivered by Persistent Systems to Satyamev JayateTeam at Star India and Aamir Khan Productions in real time to understand the impact the show has on the governmental, social and, most importantly, the individual level.

A groundbreaking Content Filtering, Ranking and Tagging System (CFRTS) has been custom developed for the data analysis of Satyamev Jayate. Persistent has assembled an array of automated tools to parse the data and a user-interface for several analysts to process messages for deep analytics. The result is a cluster-based analysis along with trend, demographics and sentiment analysis for each message.

Persistent Systems ‘Big Data’ team builds tools and accelerators for global enterprises that substantially reduce the effort required for building Big Data application. Persistent Systems rapidly designed and implemented the entire analytics program and has handled the torrent of feedback in relation to the show.