—CT News Bureau

Mumbai, May 05: In a move to strengthen distribution of component business, Mumbai-based value-added distributor neoteric infomatique has combined component as well as its online portals of Prime ABGB.

As per the agreement, Prime ABGB will move its operations under neoteric and the company’s Founder Gulbirr Bhatia will join neoteric as Director, PC Components Business Unit and Emerging Technologies.


Many popular brands of Prime ABGB—e-commerce portals, www.primeabgb.com and www.onlyssd.com, and its premium gaming PC brand BRAG—will continue to operate in the market under neoteric.

“neoteric and Prime ABGB have always shared a common vision and passion for introducing unique and latest technology products in the Indian market. Our new partnership underscores our common goals and aligns our future growth,” said Paras Shah, CEO, neoteric informatics Ltd,

“More importantly, we are delighted to have Gulbirr Bhatia on-board to drive neoteric’s PC Components Business Unit. Gulbirr’s role will be that of an intrapreneur, identifying new technologies, strategizing partner engagement and managing the business in order to provide a major growth boost.”

With 35 branches and 10,000+ channel partners across 750+ locations, neoteric will drive the distribution of Prime ABGB’s vendor portfolio of premium products including SSDs, gaming PCs, peripherals and components.

“We are delighted to be a part of neoteric’s growth journey. We will retain our existing team who will soon join neoteric. We will continue with our current vendor partnerships and keep servicing our active customers and partners,” said Gulbirr Bhatia, Founder, Prime ABGB, “The PC Components Business Unit is an important revenue engine for neoteric and I look forward to working with the team to take it to a higher growth trajectory.”