—CT News Bureau

Mumbai, June 17: As part of its industry creation activities, the Retailers Association of India (RAI) is hosting the Retechcon, retail technology conclave, in Mumbai on Wednesday.

Retechcon is a knowledge-sharing platform focused on the technology aspect of the retail business.

Launched 10 years ago, it has since grown to become the country’s largest congregation of CIOs/CTOs and experts in the retail technology domain. The Conclave is designed to help retailers understand and adapt the rapid changes in technology for the benefit of their businesses as well as consumers.

Sonata Software will be showcasing its omni channel retail‘Brick and Click’ solution, that enables retail companies to provide seamless, consistent and differentiated customer experience across channels while still optimizing their operations and simplifying their IT landscape.

Apart from this, Sonata will also showcase other retail technology solutions based on ecommerce, mobility and analytics. These include RETINA a pre-built big data enabled retail BI and analytics platform that helps key role holders such as category managers, store managers and shop staff act on their customer behavior data to drive business. A suite of Mobile First Retail solutions that fast track mobile enablement of retail businesses will also be show cased at the event.

Ananth Padmanabhan, Head – Asia at Sonata Software said, “Omni-Channel Commerce is a global trend which we are seeing currently. Its impact on the retail industry is big. Increasingly retail firms are embracing the next-gen shift to Omni-Channel Commerce which integrate digital and store channels to reach out to their customers. Sonata has some of the best e-Commerce and Omni-Channel Commerce solutions that can provide retailers a competitive edge. ReTechCon is a great place to showcase our solution in front of leading industry leaders and clients.”