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Rexel India Expands Automation Distribution Reach

Pune-based Rexel india Pvt. Ltd. announced the amalgamation of two distributors of Rockwell
Automation namely Yantra Automation Pvt. Ltd. and AD Electronics Pvt. Ltd. with Rexel
India Private Limited, making it the No. 1 Electrical & Technical Automation Distributor
in India.

Rexel India is the largest technical automation distributor in the country today
with sales exceeding 210 crores, presence in 16 states, 25 locations, 240 employees and 10
stocking points, it said in a statement.

Vikas Garg, Managing Director, Rexel India Pvt. Ltd. said, “With this amalgamation concluded, Rexel will be able to serve a large base of customers much better and will also improve the professional distribution of electrical and automation supplies across the vast geography of India. We have been growing at a CAGR of 22% last 4-5 years and we are hoping to reach a turnover of Rs. 500 crores by 2018.”

“Our Mission is to support its customers to be at their best in running their
business, by providing a broad range of innovative products and services in the field of
industrial automation, energy management, supply chain consolidation and electrical
supplies. We bring to India our global expertise and aim to be the best technical
distributor for our customers, our suppliers and our employees, delivering reliability,
proximity and expertise,” added Garg.

Rexel India Pvt. Ltd. acquired Yantra Automation and AD electronics in 2011 as JV
partner with 74% stake and thereafter as per the agreement bought out the balance 26% from
owners in the next 3 years’ time.

According to the deal, Yantra Automation Pvt. Ltd. and AD Electronics Pvt. Ltd.
with Rexel India Private Limited, both companies became 100% Rexel subsidiaries
effective 1st April, 2014. In the last year, Rexel completed by backend integration on ERP,
common Email IDs, Branding, etc. completed some approvals from the High Court for
the legal merger as they both were separate legal entities.

Mitchell Williams, CEO of Rexel Asia Pacific has come to India for this event as
we are unveiling the new Rexel Logo. Mr Williams said, “This integration forms the largest
and the best automation distributor in India. We at Rexel are very proud of our India team
who has made this possible and we look forward to a long and fruitful association with
India.”

Besides, Rexel senior leadership team from Shanghai Steve Gomoll – Regional
Director – Market Access, Asia Pacific from Rockwell Automation said, “Rexel’s investment
in West India is exactly what Rockwell is looking for in their partners to supply superior
service to our mutual customer.”

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