India
Data technology company, Toovio has announced its entry and a direct presence in the fast-growing India market.

Toovio is a SaaS-based marketing solution provider focused on enabling multi-channel offer orchestration, built from the sophisticated decision framework and capable of managing the complete customer lifecycle. Toovio assists a range of industries in driving profitable business between the organization and its customers.

“As businesses head towards the modern age of analytics, we are excited to officially introduce ‘Toovio’ in India. We envision teaching machines to understand people. Specifically, to teach machines to customer behavior and understand marketers’ strategy, tactics and objectives so it may better apply advanced data technology solutions that are consumable and deployable by organizations at large. Toovio values stand tall as we judge ourselves by quality, speed and the cost of applying data technology solutions,” said Ashutosh Mehrotra, Business Head at Toovio Software.

Toovio is committed to providing zero-cost based deployment, short time to value, most trusted, truly scalable, cutting-edge technology for wireless telecommunications, retail, banking, healthcare, and other consumer-based companies. Toovio is backed with global expertise of implementation of over 45+ real-time decisioning platform.

Toovio brings to Indian organizations its core expertise in four domains for handling data analytics & decisioning platform in real time across the enterprises.
1. Data Cultivation: Amalgamating the structured & unstructured data from multiple sources and breaking down the data in ready to use/ business viable information state.
2. Feature Engineering: Using domain knowledge of the data to create features that make machine learning algorithms work
3. Adaptive Predictive Modeling: Every decision, every customer, and every single offer should be accompanied by a prediction that is consistently accurate and automatically adapts to changes to underlying data correlations. This capability operates with no human intervention.
4. Decisions: Filter choices/offers, score and derive necessary data at runtime and then make the best decision.

Ashutosh Mehrotra further added, “Our mission is to optimize every customer engagement and revenue metrics through data technology solutions that thrive on three key characteristics: identifiable customers, high-frequency transactions, and lots of choices for customers to engage and buy. Toovio engages customers ‘in the moment’ when the propensity of customer purchase is the uttermost.”