Videocon has announced the launch of ‘Eco Series’ range of CCTV Solution. This entry level, low priced series of CCTV solution is targeted at the Retail segment comprising of Household and small commercial establishments. With the rollout of ‘Eco Series’, Videocon wallcam aims to make CCTV solutions affordable and accessible to the end users who, as per the brand, perceive CCTV solution to be an expensive and complicated solution.

With the launch of such mass market products, the brand aims to accelerate market expansion and its growth plan ensuring a fair market share of 11 percent by 2020 and targets to be among the Top three prominent players by 2021 with Topline of 1050 Cr, the company said in a statement.

“Security & Surveillance is need of the hour. The rise in malpractices, robbery, shoplifting & security concerns have increased the need for surveillance systems more than ever. One of the key reasons for poor penetration of CCTV solution in India is people perception about the price. Being one of the most trusted brands in the country, we stay committed to our brand ethos of highest quality product at the most affordable prices,” said Arvind Bali, CEO, Videocon Telecom and Videocon WallCam.

Videocon Wallcam will broadly have 4 product and solution series to target and cater various customer segments- the entry series, low-mid series, mid-series and high-end series. The ‘Eco Series’ is the entry low priced series of the brand targeting the retail segment, while the high-end series caters to the sophisticated requirements of Enterprise, Corporate and Government segment.