CT News Bureau

weekly top 10

This week, we observe a recurring engagement of vendors and channel partners. Huawei Enterprise Business Group (BG) India announced its partnership with Redington India to distribute and market Huawei enterprise products and services in the country.

Also Ingram Micro collaborated with Cisco and Symantec ahead of its annual Cloud Summit.
This week we bring to you insights into Cisco’s strategies and how it has enhanced its area of focus around IT-as-a-service, the Internet of Things (IoT) and cyber security.

There were significant partner programs organized by vendors this week and there are news of expansion plans by companies like GlobeSecure Technologies.

Another significant news came from TechData’s stable, the company has announced that its Technology Solutions business, formerly a division of Avnet, has signed an agreement to distribute the entire legacy Dell enterprise portfolio in addition to the legacy EMC portfolio.

We also bring to you tips on how content marketing can be leveraged for higher sales.

Read on to check out the stories that you might have missed over the week:

Channel Partners Moving From Fulfillers To Solution Sellers
Shrinking profit margins in hardware selling, the cut throat competition from the E Commerce marketplaces, changing customers’ preferences and market dynamics have led the conventional IT channels to change their traditional business practices. It is inevitable for traditional partners to create their niche in order to sustain in the highly contested market. Read More

6 Ways Channel Partners Can Use Content To Increase Sales
With markets becoming more competitive Channel partners are finding it ever more difficult to sell products and services.Vendors have to thus ensure that partners have the know-how and tools they need to win their clients.

Content marketing is a new way of taking goods and services to the market and that is why channel partners need to be made more acquainted with this to maximize sales. Read More

Kaspersky Lab Conducts Annual Partner Pitstop
Cyber security provider Kaspersky Lab conducted its 6th partner pitstop in Mumbai on April 7, in collaboration with its national distributor eCaps Computers.

The event saw more than 35 attendees from 22 participating companies. Kaspersky Lab was represented by Tahir Hussain, Regional Sales Manager Kaspersky Lab and Pratap Mondal, Enterprise Sales Manager, Kaspersky Lab. While K. Gunasegharan, the Director of eCaps Computers represented his company. The pitstop began with a brief introduction by Hussain. Read More

Cisco Partners Have Huge Opportunity In The Digital World
Historically, Cisco’s global strategy focused on the networking domain, and the partner programs it designed were meant to cater to this approach. However, in recent quarters, Cisco has evolved its strategies and enhanced its area of focus around IT-as-a-service, the Internet of Things (IoT) and cyber security, which it believes will be the growth drivers in the times ahead. Read More

Ingram Micro Teams Up With Symantec, Cisco To Support Partners
US-based distributor with a strong India presence, Ingram Micro has collaborated with Cisco and Symantec ahead of its annual Cloud Summit.

Through a recent agreement with Cisco, Ingram Micro partners wanting to tap into the demand for digitization can now sell Cisco Spark, the collaboration service that lets teams call, message and meet from anywhere in the world. Cisco Spark is available on the Ingram Micro Cloud Marketplace immediately, Ingram Micro said in a blog post. Read More

CA Technologies Launches Advantage Partner Program
CA Technologies announced the new CA Advantage Partner Program that reflects partners’ desires for simplicity, profitability, protection and competitive differentiation. The partner program evolution is driven by CA’s aim to accelerate growth through focused route-to-market strategies for CA Partners. Read More

Huawei Partners With Redington To Expand Enterprise Footprints In India
In line with its global “platform + ecosystem” strategy, Huawei Enterprise Business Group (BG) India announced its partnership with Redington India to distribute and market Huawei enterprise products and services in the country. Driven by strong business momentum globally, Huawei Enterprise BG India aims to create maximum value for Indian enterprises with its innovative ICT solutions and services backed by a strong ecosystem. Read More

GlobeSecure Chalks Out Expansion Plans After One Year
GlobeSecure Technologies (GST), a network and cyber security solutions provider in India is celebrating its first anniversary. GST provide solutions in the areas of next-gen firewall, deception technology, endpoint detection and response (EDR), cloud access securitybroker (CASB), ATP, NAC, among others. Read More

Tech Data To Distribute Entire Dell EMC Portfolio in India
Tech Data Corporation has announced that its Technology Solutions business, formerly a division of Avnet, has signed an agreement to distribute the entire legacy Dell enterprise portfolio in addition to the legacy EMC portfolio. This means Technology Solutions will now deliver the complete Dell EMC portfolio, including servers, storage and networking, to its network of reseller partners across India. Read More

FireEye Partners Can Gain From Helix, Its New Security Platform
US-based cyber security company FireEye has just announced that its Helix automated security platform is now available globally including in India.

FireEye Helix addresses customers’ security problems by applying FireEye “iSIGHT” intelligence, orchestration and Mandiant expertise to any security operations environment and delivers simplified and integrated security operations experience. Read More