—CT News Bureau
New delhi, Feb 24: Mumbai based Rev Eye Technologies, maker of augmented reality application WOWSOME has introduced its mobile based augmented reality that aims to transform the user’s interaction with his or her surroundings.
Through the app users can add stickers to their photographs that can add props or a famous celebrity to their photographs and it also allows brands to create augmented reality advertisements.
WOWSOME, an advertising medium using augmented reality at its core for marketers and publishers. It is currently available on Google and iOS platform for free and will be available on the Windows platform in due course of time. An interactive platform that transforms static images to dynamic content that engages the consumer. Enabling brands to show a different story using one medium with the help of sophisticated technology.
Vishal Reddy, Founder CEO, WOWSOME, said, “Augmented reality is a science of computer vision that creates enhanced view of the real world with virtual/digital information, usually through a device. Our intention behind launching WOWSOME is to break the last remaining disconnect between your real and digital life. WOWSOME is the next mass medium of advertising for brands across various sectors. With this innovative app, we are currently enjoying serving our early adopters across Luxury, Media Houses, Real Estate, Retail and FMCG. We are expanding our client base to help every brand enjoy the benefits of this medium.”
Karan Bhangay, Co-Founder, WOWSOME, commented, “We aim at educating brands about how WOWSOME is a mobile augmented reality medium that can transform the way they interact with their stakeholders. Understanding the need of brands to employ innovative methods of communicating with their stakeholders, we have designed WOWSOME in a way that it helps them reach their audiences in an effective and unique manner. The ultimate goal of WOWSOME is to create an interface whereby the user is unable to tell the difference between the real world and its virtual augmentation.”