Channel Times Bureau

Mumbai: Yellowfin, a global Business Intelligence (BI) and analytics software vendor, today announced that it has signed agreements with seven new Value Added Resellers (VARs), deepening its expertise in Singapore and strengthening its presence across Asia Pacific (APAC).

VARs

Launching its Singapore operations in 2012, via reseller partner NCS Pte Ltd, Yellowfin has continued to build momentum in Asia through strategic partnerships focused on growing its installed base.Yellowfin has announced the partnership with seven value added resellers includes To The New , Minerra Pte Ltd, Shearwater Asia Pte Ltd, MFE International Pte Ltd, Traktech Pte Ltd, Moore Stephens IT Solutions Pte Ltd, and Epitome Pte Ltd.

One of the companies To The New, which owns a string of digital and e-commerce properties, has a strong presence in the India market. Recently appointed Yellowfin APAC Sales Director, Adam Chicktong, said having a channel-led growth strategy in the region meant that working with the right partners was “absolutely critical”.

“I cannot understate the importance we place on identifying partners with the right BI expertise, cultural fit and customer-centric attitude,” said Chicktong. “We rely wholeheartedly on them for being the face of our brand and delivering the business acumen, technological proficiency and professional services required for successful and meaningful BI implementations.

Ashok Patro Vice President of South East Asia, To The New, informed that they are pleased to partnered with Yellowfin as the company’s ability to offer customers an alternative to the cost and complexity of traditional BI tools differentiated them from other BI vendors in the market.”

To The New analytics team sits in six countries across South East Asia including India, with an office in Mumbai, and helps companies ranging from the Fortune 500 start-ups to gain insights from various digital channels.

“We know our partnership with Yellowfin gives us a competitive edge, opening up more market opportunities through Yellowfin’s unique collaborative and business-user-oriented approach to BI” he added.

Steve Remington, CEO of Minerra Pte Ltd, said that the partnership was inked at the perfect time for the region.

“In the intensely competitive market of South East Asia, BI and analytics are becoming increasingly mission critical to businesses here,” said Remington. “I believe that Yellowfin’s combination of usability and cost of entry will make a fast impact in the region.”

Earlier in May Yellowfin, in conjunction with Indian reseller partner, Aptus Data Labs, has announced joint sponsorship of Gartner’s Business Intelligence, Analytics & Information Management Summit in Mumbai, India.

Yellowfin is uniquely positioned to assist organizations to achieve that ambition, with its innovative approach to Collaborative BI empowering business users and data analysts to proactively work together to produce better business insights,” said Yellowfin APAC Reseller Channel Manager, Luke Knowles.

Aptus Data Labs CEO and Co-Founder, Samir Kumar Sahoo, said that Yellowfin’s technological and financial scalability was well suited to India’s BI market.

“Yellowfin makes it easy to deliver world-class, enterprise-grade reporting and analytics to organizations of all sizes,” said Sahoo

With domain expertise in mobile, collaborative and embedded BI, as well as Location Intelligence and data visualization, the company is gaining momentum in Asia through strategic partnerships focused on growing its installed base, it said.