Broadband access solutions provider, ZyXEL Communications announces the company s participation in an integrated marketing communications campaign by the "Taiwan Excellence" initiative, organized by TAITRA (Taiwan External Trade Development Council).

According to the company, it is one of the top 20 Information Communications technology companies in Taiwan invited to participate in this campaign, to showcase Taiwan’s leadership and excellence in information and communications technology. The campaign will go through three emerging markets in India, Indonesia and Vietnam for a half-year to the end of 2010.

Pinaki Chatterjee, Executive Director-Technical, ZyXEL said, "We are very happy to be a part of this initiative, wherein we will showcase our two leading technologies. We are known across the globe for our new innovative technologies, which are increasingly getting connected through trade and commerce so that growth upside in the long term would be strong. Our experience of lean manufacturing, supply chain management, current asset management and its strong relationships in the market and the community would help in the new business as well."

To support one of the "Taiwan Excellence" propositions featuring Taiwan’s technology competence and achievements, ZyXEL will support the campaign with its two leading product families its high-speed ADSL wireless gateways and high performance wireless broadband routers. With the rapidly increasing demands for mobile and wireless connectivity, along with incremental growth in both business and personal activities in the three emerging markets, a growing sophistication of wireless networking has become imperative.

This campaign will initially kick off on June 18, 2010 in Indonesia and later simultaneously in a few cities in Vietnam and India.