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Online Shopping On Smartphone Overtakes Desktop PCs

The rate of adoption of smartphones around the world has put mobiles at the top of the retail agenda. Shoppers use their phones more than any other device to visit a digital commerce site. Smartphones claimed 45.1 per cent of web-shopping traffic as against the 45 per cent traffic absorbed by computers during the first quarter of this year, stated a study by Demandware. The study also suggests that the percentage of web traffic would increase in the favor of smartphones to a projected percentage of 60 per cent by...